Mundo Cuervo

Journalist Hosting Case Study

Tequila, Mexico - Nov.2018

Background: Mundo Cuervo comprises a real estate, tourism, and workforce development portfolio that includes a five-star hotel Casa Solar de las Animas, the Jose Cuervo distillery, and the 2-hour train ride from Guadalajara to the town of Tequila: The Jose Cuervo Express.

Project: As part of the North America PR team for for Mundo Cuervo, JPZ strategized on live activations and tourism-related promotions to continue elevating the cultural significance and deliciousness of tequila to North American consumers.

Results: JPZ hosted journalist Stacey Leasca to capture the journey from Guadalajara to Tequila for Travel + Leisure. The resulting coverage included a digital article and social media activity on the writer’s and the magazine’s Instagram.